Unit 1: Planning an event
Section 1: The extent of the events industry
Section 2: The scope of the event planner role
Section 3: Planning an event
Section 4: Planning for contingencies
Section 5: The need for health, safety and security measures.
Unit 2: Reviewing and evaluating an event
Section 1: The importance of review and evaluation
Section 2: The sources of information available for evaluating an event
Section 3: The range of tool available for event evaluation
Section 4: Planning the evaluation of an event.
Unit 3: Marketing and market research for event planning
Section 1: Understand why market research is important
Section 2: The methods and resources available for marketing
Section 3: Planning the marketing of an event.
Unit 4: Planning human resources for events
Section 1: Understand how an event is managed
Section 2: Understand the team which contribute to an event
Section 3: Understand the human resource requirements for an event.
Unit 5: Communication and customer service for events
Section 1: Understand the importance of communication at events
Section 2: Understand equality and diversity in relation to events
Section 3: Understand why customer service is important at an event
Section 4: Produce guidance on expected standards of customer service for staff use.