Halesowen College

Certificate in Digital Marketing – Level 2

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Course code

B70212A

Why study this course?

This Level 2 Digital Marketing course is ideal for those who wish to learn more about Digital Marketing. It is designed for those little or no previous experience and so is an ideal introduction to the world of Digital Marketing

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns

Course content

Unit 1: Social Media for Business

Section 1: Understanding the range of social media platforms available for use by business
Section 2: Knowing how to use social media platforms to engage an audience
Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

Section 1: Understanding how email campaigns can help businesses reach and engage their audience
Section 2: Planning an email campaign
Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

Section 1: Understanding the role of digital marketing
Section 2: Knowing how to review the effectiveness of digital marketing
Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business